The travel/hospitality industry has long been underestimated by investors mainly due to the reluctance of many leading players to adopt technology approaches similar to other sectors in order to improve margins or customer service. Indeed the travel/hospitality sector is considerably lagging behind other sectors where technology adoption and innovation is key to long-term success.
However, this is about to change. Actually, it seems it is already changing – in a good way, of course. According to a research by CBInsights travel startups have experienced 106% in exit growth on a yoy basis during the last 2 years – ranking 4th among other sectors such as Health & Wellness, Data Storage & Security etc.