Tag Archives: market sizing

2 Reasons Why Market Sizing Could Be Deceiving

When screening through startup pitch decks, one key factor investors usually look at is the size of the market where the business is operating. Let’s face it – building a great product that targets a small market is not what venture capitalists look for, neither should you as an entrepreneur. On the other hand, creating a service that through a stepwise G2M strategy can reach to a wider audience with market opportunity of $4B represents a lucrative opportunity that nobody would want to miss out. However, using market sizing as a tool for filtering investments can sometimes be deceiving for 2 main reasons. Continue reading 2 Reasons Why Market Sizing Could Be Deceiving